Jorge Rodríguez-Gerada (b.1966, Cuba/USA) - Identity Series | Emma Barcelona (2006)

“I was drawn to the beauty of old surfaces and I wanted to blend photo realistic images of anonymous locals to question the controls imposed in public space, and the use and abuse of iconic faces to sell us products and ideas. I decided to apply the same approaches used by advertising, such as strategic positioning and size, but with the intention of creating a poetic counter commentary that fades away with beauty. The Identity Series is about initiating a dialogue with a local community through art. These portraits transformed local, anonymous residents into social icons, giving relevance to an individual’s contribution to the community and touching upon the legacy that each life has to offer”. - Jorge Rodríguez-Gerada

[more Jorge Rodríguez-Gerada | artist found at darksilenceinsuburbia]

Jorge Rodríguez-Gerada - Identity Series | Manolo Buenos Aires (2012) View high resolution

Jorge Rodríguez-Gerada - Identity Series | Manolo Buenos Aires (2012)

Jorge Rodríguez-Gerada - Urban Analogies #4. Charcoal on 200 year old wall surface transfered on to wood panel, 60x120 cm, Escocesa factory, Barcelona, Spain (2010) View high resolution

Jorge Rodríguez-Gerada - Urban Analogies #4. Charcoal on 200 year old wall surface transfered on to wood panel, 60x120 cm, Escocesa factory, Barcelona, Spain (2010)

Jorge Rodríguez-Gerada - Urban Analogies #25. Charcoal on 200 year old wall surface transfered on to wood panel, 200x122 cm, Tudela de Navarra, Spain (2011) View high resolution

Jorge Rodríguez-Gerada - Urban Analogies #25. Charcoal on 200 year old wall surface transfered on to wood panel, 200x122 cm, Tudela de Navarra, Spain (2011)

Jorge Rodríguez-Gerada - Urban Analogies #11. Charcoal on 200 year old wall surface transfered on to wood panel, 160x120 cm, Escocesa factory, Barcelona, Spain (2010) View high resolution

Jorge Rodríguez-Gerada - Urban Analogies #11. Charcoal on 200 year old wall surface transfered on to wood panel, 160x120 cm, Escocesa factory, Barcelona, Spain (2010)

Jorge Rodríguez-Gerada - Identity Series | Yousif Manama Bahrain (2012) [found at darksilenceinsuburbia] View high resolution

Jorge Rodríguez-Gerada - Identity Series | Yousif Manama Bahrain (2012)

[found at darksilenceinsuburbia]