Artchipel

Jorge Rodríguez-Gerada (b.1966, Cuba/USA) - Identity Series | Emma Barcelona (2006)

“I was drawn to the beauty of old surfaces and I wanted to blend photo realistic images of anonymous locals to question the controls imposed in public space, and the use and abuse of iconic faces to sell us products and ideas. I decided to apply the same approaches used by advertising, such as strategic positioning and size, but with the intention of creating a poetic counter commentary that fades away with beauty. The Identity Series is about initiating a dialogue with a local community through art. These portraits transformed local, anonymous residents into social icons, giving relevance to an individual’s contribution to the community and touching upon the legacy that each life has to offer”. - Jorge Rodríguez-Gerada

[more Jorge Rodríguez-Gerada | artist found at darksilenceinsuburbia]